Deep Category Intelligence
Our dedicated Insights Team, track intent trends in real time. Their analysis is published every month to provide our clients with timely insights to fuel data-backed decision making.
Topic Intent Analysis NAM vs EMEA
Buyer Insights
Our first party research facility drills down to find the answers you need to know about your market. These insights are crucial for understanding demand from a customer-centric perspective.
Seniority vs Challenges
Key Observations:
Product Strategy appears as the greatest challenge for Senior Managers (32%) operating in the field of Digital Analytics while it only affects 8% of Heads Of. Social Media appears as the most problematic area for Heads Of closely followed by 32% of VPs. Meanwhile User Experience doesn't feature at all as a key challenge for C-Suite. Instead, 39% cite the Digital Journey as a key focus point.
