Deep Category Intelligence
Our dedicated Insights Team, track intent trends in real time. Their analysis is published every month to provide our clients with timely insights to fuel data-backed decision making.
Topic Intent Analysis NAM vs EMEA
Buyer Insights
Our first party research facility drills down to find the answers you need to know about your market. These insights are crucial for understanding demand from a customer-centric perspective.
Seniority vs Challenges
Key Observations:
43% of C-Suite with a specialism in Customer Experience voted Customer Services to be their most significant pain point compared to only 8% of Senior Managers. There were also no recorded votes for Customer Loyalty among C-Suite in contrast to 29% of VPs that cited it as a key challenge.