Welcome to our Account-Based Marketing (ABM) Report
In today's hypercompetitive marketplace, how do B2B marketers continue to evolve their ABM practices to create lasting relationships with their customers and drive revenue growth?
And what obstacles are driving the gulf between best-in-class strategies and those lagging behind?
This report examines the state of ABM adoption and effectiveness in the B2B space in 2023, based on a survey of over 200 B2B marketing professionals across various industries in both the UK and the US.
The report compares the findings across different levels of ABM maturity, ranging from early-stage adoption to fully synchronized approaches. By analyzing the data, the report aims to provide actionable insights to help companies optimize their ABM strategies for maximum effectiveness and ROI.
About our first party research
Inbox Insight is the gateway to 4.1M active senior business professionals via our centralized publishing hub, Insights for Professionals (IFP). Within these IFP communities we have exclusive access to first party research panels, ensuring this study is based on the most accurate and up-to-date data.