Intelligence based content strategy
To successfully achieve your ABM ambitions, it's imperative to deliver highly relevant content experiences to your target accounts. Yet, the ever-changing needs and preferences of your target audience can make it challenging to access timely and accurate data for guiding your efforts.
Combining intent data across different 1st and 3rd party sources will give a 360 of your audience, giving you vital intelligence over what’s resonating in real-time.
By partnering with a Targeted Demand Generation provider who can deliver economies of scale via publishing platforms with audiences that match your ICP, you’ll be able to pre-filter intent signals in real-time to generate accurate trend reports and audience profiling.
This capability empowers marketers to adapt their strategy in real-time, keeping pace with evolving demand through intelligence feedback loops.
This allows you to:
- Create content that aligns with your audience’s interests and resonates with them.
- Establish your business as a thought leader by producing content on core topics.
- Personalize your messaging to increase engagement and improve user experience.
- Analyze conversations around your audience’s interests to stay ahead of emerging trends.
This is also where NLP can be applied to provide competitive advantage.
NLP can be used to scan your competitors’ websites, uncovering their content strategy through identifying the keywords and topics that underpin their tactics. This knowledge can help you craft a superior content strategy that capitalizes on gaps in the market.
Example of a competitor content intelligence dashboard