5 Essential Market Insights
Threat Detection & Response Providers
GET TO KNOW YOUR IT BUYING UNITS
IT Tech buying units (CSIOs, CFOs, IT Directors+) need content that resonates with their real-time needs.
We combine key market trends, analysis from top performing content, with live intent data to reveal useful insights from Threat Detection and Response tech buyers.
MDR & XDR: Tech Buyer Insights
Extended Detection and Response is the #1 ranked surging category in North America.
Experiencing a 317% increase in searches in Q3, 2024, both Enterprises and SMEs regard XDR solutions as a key investment area.
As a product category, XDR vendors can gain significant market share with a strong marketing strategy as the market is predicted to grow 19% between 2023 and 2032.
Adoption rates of MDR and XDR solutions are predicted to skyrocket in 2024-25
By 2025, 50% of organizations will be using MDR services for threat monitoring, detection and response functions that offer threat containment and mitigation capabilities. 40% of organizations will have deployed an XDR platform by 2027, this has grown from 5% in 2021.
MDR and XDR providers can enhance their revenue potential by focusing on solution advantages
There is marked interest in keywords associated with the challenges solved by both MDR and XDR solutions.
Analysis of engagement data on Insights for Professionals (the Educational Community Platform) concluded that buyer guides, solution comparisons, and needs analysis content types performed particularly well, those that focused on solution benefits outperformed those that did not.
MDR and XDR providers should focus of communicating 'ease of implementation' and 'competitor replacement'
Mid-market firms typically have 50-60 security products while Enterprises can have up to 130. Deciding on, and implementing a new XDR or MDR solution is a challenge for CISOs, Decision Makers and IT Team.
Educational content that explains differences in platform type, such as ‘Open XDR vs Native XDR: Not All Platforms are Created Equal’ and ‘EDR, MDR and XDR: What are the Differences?’. Created greater engagement.
Analysis from email campaigns reveals that customers lean towards blended solutions
As cyber threats increase, businesses seek well-rounded, comprehensive solutions.
Content focusing on this trend resonated with readers, top performing HTML email campaigns using subject lines that underscore the growing interest such as ‘EDR to XDR to ITDR: Making Sense of the Alphabet Soup’ are emerging as top-performers.