Why Market Intelligence is Crucial
How well do you know your Buyers?
When only 5% of accounts are actively in-market, businesses only have a small window of time to capture demand and accelerate it into action.
Marketers need to understand their market to better predict when a buyer is about to move in-market and how to intercept them.
They also need to know which accounts they should prioritize their Sales and Marketing efforts on and how best to engage them to accelerate demand efficiently.
How does our Market Intelligence give you insight?
Our proprietary tech stack and strategic partnerships, provides the first party accuracy with the third party scale to see your market - from all angles. We then organize this Market Intelligence into meaningful Insights that inform crucial aspects of your demand generation programs such as specifying which accounts are most likely to convert and a detailed breakdown of their unique buyer signals.
We have a global multichannel audience of senior B2B decision makers overlaid with intent data.
First Party Accuracy
Our Buyer Education Platform Insights for Professionals (IFP) harvests first party intent from key account decision makers.
Third Party Scale
Our strategic partner networks maximize coverage and scale, allowing us to enrich our first party data with thousands more data points.
Campaign Enhancing Insights we Provide
Deep Category Intelligence
Ready to see some Insights?
This resource curates key Insights from 10 of our most popular Intent Category Reports. Each section hosts a different report, detailing key Buyer Insights that impact how your target accounts select B2B tech vendors.
Simply select the ones most relevant to your market.