Deep Category Insights
Our dedicated Insights Team, track intent trends in real time. Their analysis is published every month to provide our clients with timely insights to fuel data-backed decision making.
Topic Intent Analysis NAM vs EMEA
Buyer Insights
Our first party research facility drills down to find the answers you need to know about your market. These insights are crucial for understanding demand from a customer-centric perspective.
11 Key Security Vulnerabilities
Seniority vs Challenges
Key Observations:
Data Protection appears a key challenge across all senior job titles specializing in Cybersecurity. While Phishing was cited by only 3% of Senior Managers compared to 24% of C-Suite. Malware was the greatest challenge reported by Head Of (37%) compared to only 12% of Directors.
